Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints


800x600 This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local &quote;Carry Forward Agents,&quote; dealers, customers, and the companys sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from the Indian Institute of Management. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

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